Emails that do not comply with the recently communicated guidelines will now be automatically blocked by Google.
Google will now start automatically blocking sent emails that do not meet the new guidelines to combat spam and phishing attacks. Bulk senders temporarily receive an error message when their emails do not meet the requirements so that they can correct them. The guidelines have been in force since February 2024.
Guidelines
Users who send more than five thousand messages to Gmail accounts every day will need to set up SPF/DKIM and DMARC email authentication for their domains. In addition, they must also adhere to the following rules: not sending unsolicited or unwanted messages, offering a one-click unsubscribe option, and responding to recipients’ unsubscribe requests within two days.
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In addition, senders are not allowed to achieve a spam rate of 0.30 percent or higher, and impersonating someone else in the ‘from’ bar will result in emails not being sent. Emails that do not meet the criteria stated in Google’s guidelines will be automatically blocked or immediately sent to spam.
Bulk senders who do not comply with any of the guidelines will temporarily receive an error message. This way they can adjust their emails so that they are in line with the new rules. Google wants to fight spam and phishing with this.
Tags: Google automatically blocks spam messages meet guidelines
