Taylor Swift rules, also on the newsstand, from a coloring book to ‘The ultimate Taylor Swift Tour Fan Package’

Swiftmania has taken over the entire world, sixty years after the first global worship of pop musicians. Taylor Swift, the singer-songwriter (and much more, businesswoman and style icon, for example) rivals The Beatles. Even Bruce Springsteen fan and politician Frans ‘Swiftie’ Timmermans had to believe it.

Swift is more than her job, as can be seen on the newsstand. There too, the devilish artist from Reading, Pennsylvania attracts all the attention, with no fewer than half a dozen Taylor Swift magazines and a book by Hans van der Loo about the ‘rise of a musical, social and business phenomenon’. In one of the magazines, Dress up Taylor the contents of her wardrobe can be fiddled with paper samples. For the little ones (?) there is a Taylor Swift coloring book.

It’s not all that crazy. To name just a few figures: for the three concerts in The Eras Tour in the Johan Cruijff Arena in July, there would have been 4 million applicants for 165,000 tickets. With her fortune she broke the barrier of 1 billion dollars. It A.D calculated that Taylor Swift would run the 154th largest economy in the world if she were a country.

The makers of it (translated) The Ultimate Taylor Swift Tour Fan Package hope to benefit from the contemporary version of Beatlemania, a wave that also produced a rich harvest of fanzines yielded. The Fan Package presents itself as a ‘guide to the Eras Tour’ and mainly serves young fans.

Photos of Swift dominate, the short texts highlight an aspect of the Eras Tour. All the photos, more than thirty, were taken during Swift’s three-hour concerts. Included are posters, photo cards and stickers. Her career is described point by point, the concerts in the tour (with ten different acts) are analyzed in detail.

The fan package also talks about money. The Eras is the first tour to gross more than a billion dollars in two years. The tax authorities also benefit: ‘They should put Taylor’s face on the American dollar bill.’

She has it wide and she lets it hang wide. ‘According to online reports’, Taylor and her team allegedly paid out bonuses totaling more than 55 million to her tour employees. Truck drivers, dancers, stage builders and caterers, among others, received prizes. That’s also Taylor Swift.