Dirk Braeckman at the new logo of the Photo Museum. — © FH
The Museum of Photography (FOMU) starts its spring program with a new corporate identity. Three exhibitions open at the same time, including a solo by Dirk Braeckman who created photos based on the museum collection.
The Fotomuseum called upon the Antwerp branding agency Mutant for the new corporate identity, which is reflected in a slanted FOMU logo, quickly recognizable posters and pastel colors for room texts. “Our mission is to take a different look at what we see or think at the first moment,” director Maartje Stubbe explains the corporate identity. “After research and many conversations, Mutant managed to translate that beautifully.”
FOMU also presented the spring program that starts on March 29. The eye-catcher is a collaboration with Dirk Braeckman (66), who made his international breakthrough after representing Belgium at the Venice Biennale in 2017. Braeckman was asked to make a selection from the museum collection. He did that, but above all he made new work of his own. He chose amateur, technical and medical photos, enlarged them, edited them in the darkroom or digitally and turned them into almost abstract painting.
FOMU presents the second exhibition Re sisters, an overview of ecofeminism adapted from the British Barbican Centre. Forty female artists denounce the destruction of the environment and link it to the ongoing exploitation drive and oppression of everything that does not fit into the dominant system.
In a third exhibition, photographer Nick Geboers shows seemingly simple but always surprising pieces of nature or culture that touched him during his many walks. The exhibition was given the title The pebble counter and stands out because of its razor-sharp framing. (fh)
www.fomu.be
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