Apple is developing its own chip to run artificial intelligence software in data centers, the Wall Street Journal reported Monday, citing people familiar with the matter.
Apple, which lags behind its competitors in AI, has dodged questions about its plans for the technology.
“We continue to feel very bullish on our opportunity in generative AI and we are making significant investments,” CEO Tim Cook told Reuters in an interview.
The project, internally codenamed Project ACDC (Apple Chips in Data Center), aims to leverage Apple’s chip design expertise for its server infrastructure, the report said.
Project ACDC has been in the works for several years, but it is unknown if and when the project will be unveiled, the newspaper said.
For Apple’s server chip, the component will likely focus on running AI models, also known as inference, rather than training AI models, the report said.
Apple did not immediately respond to Reuters’ request for comment.
The company has worked closely with Taiwan Semiconductor Manufacturing Co to design and put such chips into production, the WSJ said, adding that it remains uncertain whether either company has reached a final outcome. (Reporting by Angela Christy in Bengaluru; Editing by Varun HK)
