Google comes up with a way to show even more advertising on YouTube

Google has come up with a new type of YouTube ad. The good news is that this form of advertising does not spoil your viewing pleasure.

Google calls it ‘pause ads’, which are only visible when you pause the video. The new ads are being tested in the YouTube app for smart televisions.

Google parent company Alphabet mentions the advertisements during its discussion of the quarterly figures. The pause advertisements appear to work well, so there is a good chance that we will encounter this type of advertisement more often.

Commercials on YouTube are getting longer and less and less skippable. Google is also tackling ad blockers to ensure that users watch these advertisements as much as possible. Only with a subscription to YouTube Premium can you stream commercial-free videos.

Read more about YouTube, or stay informed via the Bright Newsletter.