Avid showcases advanced solutions for efficient and creative production

For example, Avid Ada makes it possible to accurately navigate through extensive recordings, allowing creators to quickly find and work with the material. Modern transcription technology provides full-text search results and multi-language support, facilitating seamless editing. Avid Ada also explores a wide range of AI applications, such as transcription creation, automatic speech recognition and asset management. This helps streamline workflows and let creators focus on bringing their ideas to life.

Avid’s technology partners and customers can now extend their own workflows by integrating the components their editors want and need directly into Media Composer. Hundreds of manufacturers are now integrating with Media Composer, so we can expect to hear a lot more about this in the coming years.

Fifty years of Ross
Ross has been around for fifty years and this was celebrated with many new products and solutions in the world of live video. Ultrix impressed attendees with its seamless integration of audio and video workflows. The system is a powerhouse in broadcast environments and is already widely used in the Netherlands and Belgium. The jubilant Ross Video fell also in prizes during NAB as can be seen in the photo above.

Artimo, Ross Video’s new robotic camera solution, is a striking addition to any studio. Artimo moves effortlessly across virtually any studio floor, combining smooth, dynamic movements of a dolly or jib. Ross Video also introduced the CX Directors Panel as an evolution of the SideBox line, with a new design and improved features.

Blackmagic Design
Blackmagic Design reaffirmed its reputation for groundbreaking technology at an affordable price in Las Vegas. The URSA Cine 12K digital film camera is a revolutionary addition to the world of cinema. With advanced technology and seamless integration into post-production workflows, this camera sets a new standard for filmmakers. The 36 x 24mm image sensor delivers incredible dynamic range and stunning image quality. The camera supports PL, LPL, EF and Hasselblad formats, giving creators more flexibility in choosing lenses.

The Blackmagic PYXIS 6K offers the next generation of customizable cinema cameras, delivering rich, organic colours, and the DaVinci Resolve Replay Editor is specifically designed for multicam editing on news and live sports replays. The features streamline the editing process and increase productivity. The DaVinci Resolve Micro Color Panel is a powerful tool that speeds up grading sessions and provides precise control over color editing.

Dutch-Belgian Evening
NAB 2024 also provided a valuable networking opportunity for visitors from the Netherlands and Belgium, who gathered in a relaxed setting on Monday evening, April 15. With more than a hundred guests who were able to exchange experiences, the event was a resounding success.

The Dutch-Belgian evening was made possible thanks to sponsorship from DigiNet, CVP and Vocas and the brands they represent. They could look back on an evening full of fascinating conversations about the latest trends, valuable contacts and exploring opportunities for collaboration. The meeting further emphasized the strong bond between the two countries, their contributions to the industry and added additional value to the NAB experience.

Source: Niels Mos (DigiNet)/BM