The social network X is going to launch a TV app. It wants to focus on video and entertainment, and compete with platforms such as YouTube from Google parent company Alphabet. X did not provide a date on Tuesday, but said it will be “available on most smart TVs soon.”
X also touted the ability to play videos from smartphones on larger screens via the app. Similar initiatives have already been launched in recent months by tech companies Google and Amazon.
Earlier this year, X announced several notable collaborations to bring more professionally produced videos to the platform. One of those deals, with former CNN news anchor Don Lemon for an exclusive show, fell apart after Lemon interviewed Musk.
“We want to monetize it, and will discuss different types of collaborations. Possibly also advertisements,” X said in a separate message to potential customers and partners.
Owner Elon Musk wants X, the former Twitter, to evolve from a text and image-based platform into a so-called “everything app”. This is partly due to the withdrawal of advertisers and the need to tap new revenue sources and differentiate the platform.
