LinkedIn is experimenting with short TikTok-like video feed in mobile app

LinkedIn is testing a feed of short videos in its mobile app, Microsoft’s business social media platform confirmed to TechCrunch. The new feed should give LinkedIn the same video functionality as TikTok or Instagram, for example.

The new video functionality in LinkedIn’s mobile app was discovered by Austin Null, a media strategy specialist. In the latest version of the mobile app, a ‘Video’ tab has been added to the navigation menu. When clicked, users are presented with a vertical feed of short videos that they can swipe through.

With a video it is also possible to leave a comment, like the video or share the video with others. It is unclear to what extent the feed determines which videos users see.

Several social media platforms now have such video feeds as standard in their applications.

More video development

LinkedIn has confirmed the arrival of the video feed to TechCrunch. The business social media platform has always made it possible to post videos, but the new feed is designed to gain more traction on the platform. This is done using short videos that are quick and easy to scroll through.

According to the Microsoft subsidiary, videos are increasingly becoming a preferred format for learning opportunities for employees and experts. That is why new options are now being tested to help users discover relevant videos.

With the new video feed, LinkedIn offers users a new way to post video content and potentially gain more viewers. The business social media platform can of course also make the service financially attractive at some point to entice creatives to post videos.

Selected end users only

LinkedIn’s video feed is not yet available to every end user of the mobile app. The business social media platform appears to be offering the application to select end users at the moment. At the time of writing, the feed is not yet visible in the most recent app version at the editorial office.

Also read: Bits of Freedom files a privacy complaint with the EU about LinkedIn