Trek became name sponsor when Telenet quit the team Sven Nys . Because there was no new sponsor at the end of 2021, the bicycle manufacturer continued until the end of 2024.
That contract will no longer be extended. “Trek will remain present on the jerseys, but no longer as a second name sponsor. The result is that we have to look for an additional partner,” Nys told Het Nieuwsblad.
That search is already underway, but it is not easy and there is a good reason for that. “I think it is important that there is a complete cyclo-cross calendar very quickly so that we can inform potential partners what we stand for and in which period we generate visibility.”
For the time being, only the calendar of the World Cup is known, but not of the other circuits. According to Nys, it is also not the most obvious period to attract new sponsors.
One thing is certain: Trek will remain on board as equipment sponsor for the team. According to Nys, the decision to stop would have nothing to do with the fact that there is no World Cup cross-country race in the United States, he adds.
