LinkedIn is testing TikTok-like video feed

LinkedIn is experimenting with a TikTok-like video feed in its application to increase its reach to professionals.

LinkedIn is currently experimenting with a TikTok-like video feed in its application, the company reports to TechCrunch. With the video feed, the company wants to increase the involvement and reach of professionals who provide advice through video content. LinkedIn is not the first to integrate the popular TikTok-like format into its application, Instagram, Facebook and YouTube have already preceded it. The video feed is still in an early testing phase, so it will take some time before this becomes visible to everyone.

Video feed in LinkedIn

LinkedIn isn’t the first to add a TikTok-like video feed to its application. Instagram, Facebook and YouTube have previously integrated this into their platforms. The video feed looks very similar to that in other applications. At the bottom of the menu you can navigate to the feed via a video icon. There you will see vertical videos that you can scroll between.

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Unlike other applications, where the topics are very diverse and based on personal interests, the focus on LinkedIn is mainly on careers and professionalism. Following the popularity of TikTok, with more and more professionals giving advice in a video format, LinkedIn also wants to respond to this trend in order to increase involvement and reach on the platform.

Early testing phase

This new feature is still in early testing, so not everyone will have access yet. Only some users will see the video feed in their application at this stage. For example, Austin Null was the first to notice the feed and shared a short demo video on LinkedIn.

It is not yet clear if and when this new feature will be launched. Moreover, it is not yet certain how this video feed will be received by users, as they are already inundated with such a feature in several other popular applications.