Mediaplus (Serviceplan Group) is proud to announce that it has been selected by ETNIC to lead a communication and promotional campaign for the Pix platform, an initiative of the Government of the Wallonia-Brussels Federation (FW-B). This campaign is part of the transition to develop digital skills among Belgium’s French-speaking citizens.
Mediaplus will be responsible for the majority of this comprehensive campaign, including strategic advice, planning, negotiation, media buying and reporting. Our expertise in transmedia strategies will be fully deployed to ensure optimal exposure for the Pix platform.
The agency is also excited to partner with Digizik, which will be responsible for social media management and influencer marketing.
“This collaboration between Mediaplus, Digizik and ETNIC reflects our shared commitment to supporting educational and digital initiatives of the Wallonia-Brussels Federation. Together we aim to create a dynamic and engaging campaign that makes citizens, ministry officials (and general interest groups) and education aware of the importance of mastering digital skills.” Bernard Lantonnois, Client Services Director Mediaplus.
