Dua Lipa is a fan and sex is his hobbyhorse: this is what you need to know about up-and-coming Belgian designer Ludovic de Saint Sernin | Fashion & Beauty

Do you know Ludovic de Saint Sernin (31)? While his name may not immediately ring a bell, he is a rising star in the international fashion scene. Born in our capital, the designer is increasingly known for his daring creations, worn by even the biggest stars of the world, from Kim Kardashian to Dua Lipa, Rihanna and Hailey Bieber. “His designs are inclusive, rebellious and daring, not for wallflowers.”

His name suggests that he is a born Parisien, but nothing could be further from the truth. Fashion designer Ludovic de Saint Sernin was born in Brussels to a French mother and Portuguese father. He grew up in the Ivory Coast in Africa, where he lived with his parents until he was seven, until a civil war forced him to move to Paris.

The Brussels designer studied womenswear at the Duperré Art Academy in Paris. After graduating in 2013, he landed an internship at the French fashion house Balmain. He soon worked his way up to become a permanent member of Balmain’s design team, led by creative director Olivier Rousteing. It was during this period that Ludovic also first fell in love with a man and came out to his family.

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Olivier Rousteing, creative director at Balmain. © Corbis via Getty Images

Discovery of the body

In 2017, at the age of 26, Ludovic released his debut collection for his own brand: LdSS. Although his primary focus in recent years has been on women’s fashion and gender-inclusive fashion, his first collection consisted of ten looks that were for both women and men. “I love the idea that a woman can look at one of the guys from my collection’s presentation and think she can wear that same look,” he said in an interview with Vogue.

Also striking is the major role that nudity and sexuality play in his work. “It represents the discovery of a man’s body,” he says. His work is largely influenced by the artist Robert Mapplethorpe, whose photography celebrates the body, sex and gay culture. In 2018, the designer was a finalist for the prestigious LVHM prize for young designers.

Meanwhile, he is very successful on the French and international fashion scene. The biggest celebrities your moment carry his brand LdSS, think Megan Thee Stallion, Kim Kardashian and Bella and Gigi Hadid. Singer Dua Lipa shared a photo on Instagram this week, in which she can be seen in a revealing outfit by Ludovic de Saint Sernin.

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Dua Lipa wearing a Swarovski bikini by Belgian designer Ludovic de Saint Sernin. © Instagram

So feel free to call the designer on the rise, perhaps on the way to Raf Simons status. That his designs are shamelessly sexy, sexual and gender-transcending is something in between. They embody exactly what fashion in 2022 is all about. Ludovic’s elegant little pieces of glittering gemstones, transparent mesh or metal show a lot of body. Often a pair of laces keeps everything (barely) together, Ludovic’s ‘signature’.

Not intended for wallflowers

“Today it is good ton to show off your body in fashion”, says our fashion editor David Devriendt. “You can even see that in our streets: young women in the city who combine jeans with a corset, for example. Anything transparent or sticking to your body will work. Ludovic’s hedonistic style that celebrates and highlights sexuality fits in perfectly with this. His work is also reminiscent of SM and the gay scene, look at those iconic lace-up jeans of his. His genderless designs are inclusive, rebellious and daring, not for wallflowers.”

(Read more below the photo.)



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The fact that the designer designed a capsule collection with Pornhub earlier this year put the Belgian slash Frenchman and his mission even more on the world map. “The idea behind the collection is that sexuality is part of everyone’s life,” De Saint Sernin told French fashion magazine Numéro. “We live in a time when our sexuality is very visible. But the more visible it is, the more it is censored at the same time. However, sexuality has always been part of fashion. Oh, I don’t want to provoke. I just think we should break those taboos.”

“Ludovic fits perfectly within that erotic atmosphere”, David continues. “The man is a master in marketing and very authentic, which is why the fashion establishment embraces him so much. Ludovic is his brand: he is just as gender fluid and sexy. He only makes things that he wants and can wear himself.”

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The article is in Dutch

Tags: Dua Lipa fan sex hobbyhorse upandcoming Belgian designer Ludovic Saint Sernin Fashion Beauty

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