Singer Camille is hot, also in Limburg. After JBC previously collaborated with her for a clothing collection, Rigorgeous by Caroline Rigo is now also joining the bandwagon. The Limburg company behind Cent Pur Cent is investing 300,000 euros to create a make-up line with Camille’s signature.
Your own make-up line? It is a logical step for female celebrities on the ladder to the absolute top. Caroline Rigo of RiGorgeous also knows this, who has entered into a collaboration agreement with the extremely popular singer Camille Dhont. The Hasselt company invests no less than 300,000 euros in the production and commercialization of the Camille face and body cream, blushes, lip gloss, eye pencils and much more.
“In terms of colors and applications, the range is mainly aimed at young fans, but has all the caring properties that will also appeal to an older audience,” says Caroline Rigo. “The suitability for all age categories and skin types was one of the conditions within the great collaboration with Camille, who was closely involved in the development.”
Camille herself is super enthusiastic: “Just because I wear make-up so often, I think it is a huge plus that it does not irritate my skin. Every morning and every evening I ensure a good skincare routine. I am very happy that I get the opportunity to develop my own make-up line, named after my songs. All products have been extensively tested.
Interest in the range is picking up quickly. “We notice this from the occupancy rate of the free workshops that will be set up in various pharmacies in the coming weeks,” concludes Caroline Rigo. The collection can be found at Peetermans Pharmacy in Kiewit, among others.
