Hillenraad is currently conducting market research in the United States on behalf of Innovation Quarter, the Ministry of Agriculture, Nature and Food Quality and Rotterdam Partners. The purpose of the research is to map whether and where there are opportunities for Dutch companies in the horticultural chain in the US. The report with the research results will be published before the summer.
The research focuses on six American states on the east coast, namely Ohio, Pennsylvania, Virginia, Maryland, North Carolina and Georgia. These are not the most well-known and obvious horticultural states, about which a lot of knowledge has already been gathered. However, large horticultural companies are also active in these states. Hillenraad investigates what Dutch horticultural companies can do in the mentioned states and how local cooperation can be achieved.
In addition, the research maps which Dutch companies have plans or ambitions for overseas activities in the US. Partly because of this, the research provides insight into opportunities, possibilities and obstacles that entrepreneurs may experience. The international research team conducts research on site and establishes contacts with American horticulture. In recent years, Hillenraad has completed several diverse consultancy assignments in the US. Partly because of this experience, Hillenraad has qualified for this research.
Ambitions in the US
A number of horticultural companies, such as growers or suppliers, that are already active in the United States have reported that they are curious about new possibilities. In addition, there are contacts with companies that have ambitions in the US. Others can also report to Hillenraad in order to be included in the investigation. By sharing specific ambitions and experiences with Hillenraad, we can investigate whether there are also opportunities for the entrepreneurs in these states. This can provide an initial basis for possible collaboration with horticulture in these six states.
Project partners
The research involves collaboration between a number of project partners, namely:
- Innovation Quarter is the regional development agency for South Holland. The organization works on strategic, economic and social impact and supports companies with innovation, investment and internationalization.
- Rotterdam Partners is committed to a future-proof and resilient Rotterdam economy. Partly due to its strategic location on the Maas, the port, its logistics knowledge and specialized services, Rotterdam has an international pivotal position in the agricultural and food sector.
- Ministry of Agriculture, Nature and Food Quality
- Hillenraad Partners is a consultancy firm with in-depth knowledge of and network in global horticulture. Since 2003, Hillenraad has been carrying out international consultancy work in the areas of market research, strategy, organizational development, finance and performance. The customer base includes the top companies in CEA.
Gardeners who have ambitions in the US can contact Thomas de Haas via [email protected].
For more information:
Hillenraad Partners
ABC Westland 127
2685 DB Poeldijk
Tel: +31 174 610438
[email protected]
www.hillenraadpartners.nl
