BYD, which stands for Build Your Dreams, is collaborating with Inchcape, a British independent distributor of various car brands, for the launch in Belgium and Luxembourg. Together they will set up “an online and offline sales and service network”.
Inchcape is also an importer of Toyota and Lexus in Belgium and Luxembourg, “but for BYD there will be a completely new retail environment that focuses entirely on the new brand,” says Muriel Gilbert, spokeswoman for BYD BeLux.
The car brand says it has “extremely ambitious plans” in Europe. After a one-year trial period in Norway, “which sold more than 2,500 Tang models”, the intention is to launch the Chinese cars in Northern Europe, the Benelux and Germany. BYD is starting with these regions “because of their adoption rate in electric vehicles,” the spokeswoman said.
Three models will be launched in Belgium and Luxembourg: the Han sedan and the Atto 3 and Tang SUVs. A first showroom will open its doors in Zaventem on 1 October. BYD speaks of an “experience center” where customers will be able to learn about Chinese cars and technology.
Prices not yet known
There are plans for showrooms in Ghent, Antwerp and the city of Luxembourg. “The further expansion is now being studied in detail to ensure the best possible customer experience,” said BYD BeLux.
It is not yet clear how much the cars, which will be built in China, will cost. There are no prices on the Belgian website yet. “They will be announced from the European launch at the Paris Motor Show in Paris in October,” it said. In Norway, the Tang model (with seven seats) is priced at at least 619,900 kroner, which is equivalent to around 60,000 euros.
BYD claims to be the world’s largest manufacturer of electric vehicles (including buses, trucks, forklifts…) and batteries. The American ‘super investor’ Warren Buffett is one of the shareholders.
Chinese cars have been for sale in Belgium for some time, with brands such as BAIC, Lynk & Co or Aiways.