Mealhero has to put the books down

foodSeptember 6, 2022

mealhero has filed for bankruptcy. The supplier of steam meals was deeply in the red. The household effects are being auctioned and a trustee has been appointed.

Top three meal boxes

The Ghent start-up Mealhero filed for bankruptcy on 31 August. A bankruptcy trustee will take care of the further settlement, CEO Jeroen Spitaels told Het Laatste Nieuws. The trading fund is being auctioned by VH Auctions, but customers have not yet been notified, according to the newspaper. Ordering via the site is no longer possible.

Mealhero nevertheless claimed to have grown into “one of the top 3 meal boxes” in Belgium in two years’ time. The idea of ​​three students from the Vlerick Business School was to deliver frozen meals and ingredients at home, which consumers can easily heat up with a smart steamer. They can rent this device from the company.

2.5 million euros loss

At the end of 2020, the start-up still raised 2.5 million euros and the team had 30 employees. Big names in the food sector, such as Jan Haspeslagh from Ardo and Peter Van Praet from Bavet, also sat on the board of directors. But despite all ambitions and growth money, the meal supplier remained heavily loss-making. Last year, the losses carried forward amounted to 2.5 million euros and the company had negative equity, according to De Tijd.

State Secretary for Consumer Protection Eva De Bleeker asks the curator to inform users as soon as possible about what to do with their steam cooker. Customers advise them to register as a creditor if they have not received paid meals.

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Mealhero has filed for bankruptcy. The supplier of steam meals was deeply in the red. The household effects are being auctioned and a trustee has been appointed.

The article is in Dutch

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