Dutch supermarkets say they are concerned about high inflation. They also notice that consumers are increasingly monitoring their spending and they all have their own discount campaigns. Dirk and Vomar have announced in recent weeks that they will no longer increase the price of dozens of basic products. Albert Heijn, Jumbo and PLUS point to similar actions.
For example, Albert Heijn calls the so-called Price Favorites, as the supermarket chain calls inexpensive own-brand products. They are increasingly popular with customers. Jumbo says it keeps an eye on the selling prices of products at other stores on a daily basis to fulfill its promise to be ‘Euros cheaper’. Private label products are also sold more frequently at the second largest supermarket chain in the Netherlands.
Marc Jansen, director of trade association CBL, sees that the various supermarkets each have their own promotions. “That’s good, let the market do its job.” According to Jansen, there were calls to jointly limit prices, but that is not allowed at all.
Reduce VAT on food
CBL previously appealed to the cabinet to come up with tax relief more quickly, for example by lowering the VAT on food. Labor costs for companies could also be reduced. Supermarket chains themselves do not pass on all price increases to their customers.