What price do you have to pay if the price tag differs from the price in the cash register? That question came in on the Radar forum. A user bought a jacket at clothing store Mango: the price tag indicated 69.99 euros, but at the checkout it turned out to cost 79.99 euros.
Price must be clear
The Forum user asked a store employee where this price difference came from. It was said that the price of 69.99 euros only applies in Spain and Portugal, as Mango is a Spanish retail chain. According to the Netherlands Authority for Consumers and Markets (ACM), this is not a good argument.
If international retail chains charge different prices in different countries, this should be clear. “For example, with a price tag showing the prices for different countries, often with a flag for the country.” This is what a spokesperson for the ACM said.
Price tag is usually leading
Is there only one amount on the price tag? Then this is leading. “It is not legally correct to stipulate that only the price in the cash register applies. The consumer is entitled to the price indicated on the price tag,” the ACM spokesperson explains. “Unless it is obvious that a mistake has been made. “For example, if a comma is wrong.”
For example, does a television seem to cost 99 euros, while this television normally costs 999 euros? Then it is clear that the price is incorrect and the price indicated at the cash register applies.
Seller must maintain price tag
“As a consumer you can demand compliance,” the spokesperson continues. That means you should get the product for the price on the price tag.
The ACM does add a comment here: When you pay, you agree to the price indicated at the cash register. Then you can’t complain about it afterwards.
What if the seller does not cooperate?
Does the seller not want to keep the price tag? Then you can report it to the ACM Consuwijzer and send a letter with the request to still sell the product for the indicated price. The ACM has a sample letter to help you with this. You can find that letter here.
Mango could not be reached for comment
Radar asked Mango how they explain the price difference between the price tag and the cash register. They could not be reached for comment.