Since mid-October, wehkamp customers have been paying 50 euro cents in shipping costs for home delivery. In their own words as an ‘incentive’ to deliver parcels to parcel points. The webshop now goes a step further and also donates to a good cause when delivered to a parcel point.
Starting this week, wehkamp will donate a fixed amount to Jantje Beton if the customer chooses to have a package delivered to a DHL ServicePoint. The company expects to donate approximately €100,000 to charity in a year.
With this step, wehkamp hopes that more customers will choose this delivery option. Delivery people already visit a parcel point every day, and the idea is that by delivering more parcels there, many delivery kilometers will be saved. Wehkamp knows that a small incentive quickly helps customers make a different choice. The same step for returns quickly produced results. Small downside for customers who now opt for home delivery: they pay the 50 euro cent shipping costs and know that their campaign will not result in a donation to Jantje Beton.