Samsung launches its own ChatGPT competitor that can partly run on a smartphone

Samsung introduces Samsung Gauss: a generative AI model that aims to compete with ChatGPT and Dall-E, and find a use for the AI ​​accelerators in newly announced smartphone chips.

Samsung Research unveils Samsung Gauss. That’s one Large Language Model (LLM) such as GPT-4, which powers ChatGPT. Like ChatGPT, Gauss is a chatbot that can help you with your work, document analysis, translations and more. Feel free to think of it as a direct competitor for OpenAI’s chatbot.

Images and code

In addition to being a chatbot, Gauss is also a programmer and artist. Gauss Code can be compared to, for example, GitHub Copilot, and should help developers to write code quickly. Gauss Image is a generative AI tool for creating and editing images. Consider an alternative to Dall-E or Stable Diffusion.

Samsung Gauss is not yet widely available, but is already used internally at Samsung itself. In the near future, the rest of the world should also be able to get started with it. That will probably not be after the launch of the new Samsung Galaxy S24 next year.

AI on the phone

Samsung does not introduce Gauss just like that. Of course, there’s the AI ​​hype aspect. Today, everyone and his cat want to have their own LLM-based chatbot. However, Samsung wants to run Gauss at least partially locally on smartphones. This is possible with the future generation of phones, as both Qualcomm and MediaTek featured a built-in AI accelerator at the launch of their latest chips.

Through Gauss, it is theoretically possible to enjoy generative AI without sensitive data flying to a Korean data center. That is an interesting asset with which Samsung may be able to distinguish itself. Much will depend on the quality of the AI ​​tool. Samsung previously tried to ride the hype with its own product via Bixby, and we have yet to meet the first customer who was happy with it.