07-11-2023 (14:22) – Campaigns
At the major Dutch and Belgian train stations you see moving holiday images of a sunny destination. Well-known influencers give a ‘live’ insight into their stay at a holiday destination, where they are at that moment, or have just been.
TUI wants to tempt those who are tired of the autumn weather here to book a holiday. They are authentic holiday images, close-up and filmed from the person. The combination of the words ‘Meanwhile in…’, the moving image and the current weather makes it real. You get the feeling that you can watch and feel what it is like on site. And at the same time you get the factual information about the destination, the travel distance and the price.
Fresh morning dive
For example, Moïse Trustfull’s fresh morning swim in Cape Verde can be seen on digital bus shelters in train stations in the Netherlands. And the morning dive in Mexico by Belgian influencer Stien is shown in Belgian train stations. The local temperature is actually read live from a weather site and changes throughout the day.
“Imagine you drive into a train station at half past seven on a rainy Tuesday morning. Through a fogged up window you see a very tempting moving sunny image on a moving bus shelter. This is how we create relevant impact within our target group. You are really taken along,” he said Frans LeenaarsCMO TUI Western Region.
After this week in the train stations, the influencers will give an insight into what they are currently doing at their holiday address from their destination for a whole day. This is done through so-called ‘take-overs’ from TUI’s social media channels; Facebook, Instagram and TikTok.
“These are not necessarily sensational holiday images, but they show in a very real way what the situation is there at that time,” says Christine van HedelSenior Digital Marketer Social Media & Influencers, TUI Benelux.