Nokia’s Circular plan has incentive to use phone longer – Tablets and phones – News

Nokia’s Circular plan has incentive to use phone longer – Tablets and phones – News
Nokia’s Circular plan has incentive to use phone longer – Tablets and phones – News

Finnish HMD Global has announced Nokia Circular, a subscription for some of its phones. Within the subscription, more and more money goes to sustainability initiatives as customers use the phones longer.

The subscription will initially only be available in Germany and the United Kingdom, Nokia says. The prices are not yet known. Within the subscription, customers pay monthly to use one of the manufacturer’s newer models, the new G60 or pre-existing XR20 phones and T10 LTE tablet. Later, the X30 5G and T21 will be added, which HMD will announce on Thursday and release later.

The intent is that customers will not incur additional costs for repairs or theft, and HMD promises to replace phones quickly if needed. The longer customers keep the phone, the more ‘seeds’ they save. HMD converts those ‘seeds’ into money that it transfers to sustainable initiatives, such as Ecolog for planting trees, ClearRivers for removing plastic waste from rivers and The Unconnected to help people without internet connect. With that, the subscription has a built-in incentive to use the phone longer. Manufacturers usually aim to replace telephones more quickly.

HMD already advertised the subscription within its own app last month. Nokia has been paying attention to the circular economy on its site for some time. It is still unknown if and when Nokia wants to announce Circular. It would not be the first manufacturer to have a subscription with lease construction. The Dutch Fairphone has a subscription with repair service and Apple is said to be working on a subscription for iPhones. Dutch providers also worked with lease constructions for subscriptions ten years ago, but have since stopped doing so.

The article is in Dutch

Tags: Nokias Circular plan incentive phone longer Tablets phones News

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