His LinkedIn profile has exploded since Pieter Van Leugenhagen posted a photo of him with Apple CEO Tim Cook this weekend. “I actually only had an appointment to pick up the Vision Pro on Saturday, but I was already in New York on Friday. That’s why I went to take a look at the Apple Store on Fifth Avenue. I got there just as everyone was counting down until the official launch at 8am. Shortly afterwards Tim Cook came out. I was able to get my copy on Friday and Cook was also walking around the store at that time. We talked for a while and I decided to take a picture,” Pieter laughs.
Almost ten years ago he started his company yondr in Beveren together with Mathias Van Dosselaer and Dave Roox. Sixteen people now work there. “We focus on making immersive 3D experiences for businesses. Our customers are mainly brands that engage us for their communication and marketing. Because you know this is the future, I definitely wanted to get a Vision Pro like this in America. When I land in Brussels on Monday, I will drive straight to the office. I will have to draw up a schedule for who can test it out and when,” he laughs.
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Type of ski goggles
The Vision Pro looks like ski goggles. You can’t see through it, but thanks to the cameras you see the space around you projected before your eyes. The familiar icons that are otherwise on your computer or telephone screen will then appear. “When you look at something, it lights up. If you then tap your thumb and index finger together, it is, as it were, the mouse click to activate it. This way you can operate everything very easily. Meta has previously launched a similar product, for a fraction of the price, but you do notice the difference in quality with Apple. They are never first, but they are one game changer. If the Quest glasses are a good Volkswagen, then the Vision Pro is the Ferrari.”
Pieter Van Leugenhagen has already worked for hours with his new acquisition. “You notice that the launch is also very much alive here. I had a meeting yesterday and the building security guard recognized the packaging and asked if he could see it.”
Pieter has also discovered disadvantages. “Apart from the cost, the external battery is empty after just two hours. Not a disaster in itself, because you can always plug it into the socket, but that will improve in the future. After two hours, the weight of the glasses also starts to matter. I think this version is mainly intended for people who are professionally involved in it, but in the long term there will be a new type that is aimed at a broader audience.”
It will take some time before Pieter discovers all the functions, but he has already created a ‘persona’, Apple’s version of an avatar. “I think 95 percent correct, really impressive. I’ve been looking forward to this day for ten years, so I’m really euphoric that I was able to get one.”
According to Apple, 160-180,000 mixed reality glasses have already been sold in the first days. It is not yet known when the glasses will be available for sale in Europe, perhaps not until 2025.