RSC Anderlecht has taken many steps forward in marketing in recent years. It is also increasingly drawing on the Brussels card. The Purple & White came up with a new project.
“Jan Vertonghen, Zeno Debast, Thomas Delaney, Yari Verschaeren… they all wore the captain’s armband of Royal Sporting Club Anderlecht this season. That armband is a symbol, a signboard. Although until now that symbol has sometimes looked very austere. That is changing. from Sunday,” the club said.
“This season, Purple & White is giving Brussels-Belgian artists the opportunity to design the captain’s armband for one match. Our captain will wear a different unique work each time. For example, KSAAR.BXL’s work will be on display on Sunday around the arm of – in all likelihood – Jan Vertonghen. KSAAR is a multidisciplinary fashion brand with a base on Brouckèreplein in the heart of the city. KSAAR stands for daring and Brussels flair, inspired by the capital and love for purple and white,” says It.
Against AA Ghent
The starting signal for the project will be given on Sunday during the match against KAA Gent. Throughout the season, new designs from new makers follow at every home match.