Here it is: the new Pink Ribbon ribbon, designed by three women who were confronted with the disease themselves

© Belga / Pink Ribbon

Although we prefer not to think about it, one in nine Belgian women is confronted with a breast cancer diagnosis at some point. That is a lot, but the disease still receives insufficient attention. Women still too often do not check their breasts and the diagnosis is therefore made (too) late. That is why Pink Ribbon has been campaigning in our country for fifteen years. To celebrate this, the organization is introducing a new ribbon this year.

Camille Van Puymbroeck

Today at 16:45

We all know the classic pink ribbon. You hardly pay anything for it, but your support is great: not only for a good cause, but by pinning the ribbon you also contribute to the visibility of the disease and the patients.


The iconic ribbon was given a new look this year by Kim Timmermans, Nathalie Biltresse and Ann Vermeylen, three women who had to deal with breast cancer themselves. Their proposals were chosen from a series of entries in response to a call at the beginning of this year. Combining their different designs eventually resulted in a playful and inclusive design that lightly raises awareness for breast cancer. Do you want to pin the ribbon yourself? Then you can go to one of these sales points.

Pink Mars

If you want to do even more, you can participate in the Pink March again this year. From October 1 to 31, Pink Ribbon challenges you to take 10,000 steps daily. Good for your health, because sufficient physical activity is said to reduce the risk of cancers. If you accept the challenge, you can register online.

The article is in Dutch

Tags: Pink Ribbon ribbon designed women confronted disease

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