‘Over 1,000 products, 2nd free’, promises Albert Heijn, but online it turns out that there are only 580 products, according to the review of Test Aankoop. A closer look shows that only for 264 products there is actually a second free link. “The other products are smaller discounts,” says Test Aankoop in a press release. In total there are 53 brands.
According to Test Aankoop also succeeds Delhaize managed to “negatively affect purchasing power” under the pretext of a higher discount on products with Nutriscore A and B. Customers with a SuperPlus card no longer automatically receive a 5 percent discount on those healthy products. Only those who spend at least 99 euros are entitled to a 10 percent discount on fresh products with nutriscore A and B the following month.
A good practice is Delhaize’s Kleine Leeuwtjes campaign, it sounds, in which the selection of 424 products is a good cross-section of what you find in the supermarket. In addition, a number of products have been reduced in price for this promotion. “Also at the Brand Festival Colruyt plays it right at first glance.”
It is very important in these uncertain times to inform consumers correctly about promotions and discounts.
Bee Carrefour finally, only 347 products can be found online from the promotion ‘Up to 1,000 products for less than 1 euro’, of which 104 are also not available. A price comparison also showed that 36 products already cost less than 1 euro before the promotion. “Carrefour has not made any product cheaper for its promotion, on the contrary, Test Aankoop discovered that 11 products even increased in price.” Carrefour also promises to freeze 100 products for 100 days, but only 58 of them would be available, of which 28 are not available online.
“In these uncertain times, it is very important to correctly inform consumers about promotions and discounts,” says Laura Clays, spokesperson for Test Aankoop, which concludes that the purchasing power promotions are “not all equally correct”. The consumer organization will inform the Economic Inspectorate of the “false actions”.
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