Nieuwstraat remains the busiest shopping street in Brussels and Black Friday beat the summer sales. These are the most important findings of hub.brussels, the Brussels Agency for Entrepreneurship, about the visitor figures of the Brussels shopping streets in 2023.
Hub.brussels collected data from 58 sensors located throughout Brussels and was thus able to measure visitor numbers in the shopping streets of our capital.
With an average of 1,050,000 passers-by per month, Nieuwstraat remains the busiest shopping street in the Brussels Capital Region. The Elsensesteenweg is second in the ranking, with 840,000 passers-by per month. The main shopping streets of the Grote Markt district and the pedestrian zone complete the top 5 with approximately 20,000 pedestrians per day, followed by Brabantstraat with 15,000 pedestrians.
Nieuwstraat also had the largest number of visitors at the end of the year, thanks to Black Friday, the run-up to the holidays and the period before the sales. During the months of November and December, 55,000 pedestrians were measured daily instead of the usual 35,300.
But in the tourist shopping streets of the center such as the Grote Markt and the Sint-Jacobswijk, it is mainly the school holidays and public holidays that make the difference. The business districts are visited more during the week than at the weekend.
Hub.brussels also noted that the opening of the shops on Sunday was a success in the tourist and nearby areas. Brabantstraat is at the top with 35 percent more visitors on Sundays than during the week. Then follow the Jourdanplein and the Spiegelplein.