Brussels Airlines promotes tourism in Ghana with ‘Bike in Africa’

Brussels Airlines promotes tourism in Ghana with ‘Bike in Africa’
Brussels Airlines promotes tourism in Ghana with ‘Bike in Africa’

Brussels Airlines has kicked off the sixth edition of ‘Bike in Africa’ in the Volta region of Ghana. With this initiative, airline colleagues come together to discover Africa through cycling and walking routes, contribute to the local economy and promote their destinations.

After editions in Rwanda, Burundi, Uganda, Senegal, Gambia and Cameroon, Bike in Africa will this year descend on Ghana, in the Volta region, for a five-day trip. More than 120 employees from Brussels Airlines and other companies of the Lufthansa Group, such as Eurowings, Lufthansa, Swiss and Austrian Airlines, participate.

Within Lufthansa Group, Brussels Airlines is the Africa expert with 18 destinations in sub-Saharan Africa. In addition to hiking and cycling, Brussels Airlines supports two local companies in the Volta region: Bravehearts Expedition LTD and Wastemen Ghana. Bravehearts Expedition LTD develops tourism in the region, including building infrastructure. Wasteman Ghana mainly collects plastic waste for recycling. Brussels Airlines will organize ‘design thinking’ workshops at both companies and support the development of their business strategy.

The workshops are given in collaboration with students from Heritage University in the Ghanaian capital Accra help alliance, an initiative of Lufthansa Group. Cyclists and walkers also visit the ‘Paradise Project’, a project supported by the help alliance.

“Aviation is more than just getting people from A to B. With Bike in Africa we combine our passion for discovering the world with our commitment to the African continent,” said Dorothea von Boxberg, CEO of Brussels Airlines.

The article is in Dutch


Tags: Brussels Airlines promotes tourism Ghana Bike Africa


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