The Chinese motorcycle brand QJmotor is now imported into the Benelux by the French import company SIMA. SIMA is best known for the motorcycle brand Mash, but also as an importer of other Asian brands such as Royal Enfield, Moto Morini and Hyosung.
It works very closely with the Dutch company MotoMondo as a distributor, especially in the Benelux but also beyond. When asked, MotoMondo CEO Jan Ykema says that discussions about this are ongoing:
“We are certainly positive about it, but it is still too early to say that we will do it. There is nothing at all now, no website, no dealers, nothing. If we were going to do it, we wouldn’t officially report it until it says so. But let’s face it, QJ is a great brand!” – Jan Ykema, MotoMondo.
Speaking of that website; The web address qjmotor.nl was already registered in April 2022 by DIP France, a competitor of SIMA.
What is QJ Motor?
QJMotor is one of the brands of Zhejiang Qianjiang Motorcycle, which also sells motorcycles under the brand names Benelli and Keeway. It is striking that since the end of 2021, QJMotor has come next in Europe, as a competing brand with engines that are very similar to Benelli models. In recent months there has also been a flurry of new models in QJ’s already extensive line-up, with the SRK800RR and SRK800SX recently added as new supersport models. The quality of the QJMotors looked remarkably good at EICMA 2023.
Zhejiang Qianjiang Motorcycle is itself a subsidiary of Geely, owner of car brands such as Volvo, Lynk & Co and Polestar. Motorcycle brand Benelli is certainly not doing badly in Europe, the TRK models in particular are sold well in many European countries – outside the Benelux.
Incidentally, the light Harley-Davidson X350 and more so logical. KTM works very closely with CFMoto, a competing Chinese motorcycle manufacturer.