Looking for the best West Flemish product: the healthy breakfast cereals from Billiebubs

Looking for the best West Flemish product: the healthy breakfast cereals from Billiebubs
Looking for the best West Flemish product: the healthy breakfast cereals from Billiebubs
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KORTRIJK – Made in West Flanders is looking for the best product ‘Made in West Flanders’. Elke Vanhollebeke and Clara Desmet throw their healthy breakfast cereals for kids on the table.

-What exactly does the product entail?

-Billiebubs markets an oatmeal breakfast with fruit for babies and young children from 8 months.

-Where is the supply produced?

-We have our own baby food production in Kortrijk, on the Pottelberg.

-How did you come up with the idea for this product?

-As lovers and advocates of a healthy and nutritious breakfast, we found few to no good options for our own children. As adults, there are many different breakfast options, but baby rayon really lags behind. Based on our own necessity (and as it turns out, the necessity of many parents) we have developed Billiebubs, oatmeal breakfast with fruit for babies and young children from 8 months.

-Why are you so proud of this product specifically?

-Our breakfasts are unique in the Benelux, are innovative and can be prepared with the milk that the child usually drinks and contain only natural and nutritious ingredients. While many told us that our dream was almost impossible – baby food is sometimes called the ‘Champions League of Nutrition‘ mentioned, we just got an extra boost to make it a success. With 2 different brands and more than 600 points of sale in the Benelux in just 3 years, we can only be proud.

-Who are the main buyers of your product?

-We mainly focus on mothers and fathers who live their lives consciously and look for the best choices for their offspring. In addition to parents in general, with our allergen- and lactose-free breakfasts we can also offer a nice alternative for all children (and adults) who suffer from certain allergies, food intolerances or prefer a vegan lifestyle.

-Can you say something more about your company?

-Billiebubs is a young and enterprising company founded by and for parents. The founders are Elke and Clara, former colleagues who found each other in the same problem regarding breakfast for the children. The fact that we are both very ambitious and have a similar vision for our company has strengthened both our bond and the company. We do everything from A to Z, with the help of 1 colleague in production and support from several external employees. With our company Billiebubs, we currently distribute 2 brands. On the one hand, the Billiebubs brand, which is distributed in pharmacists in Belgium, the Netherlands and Luxembourg, and on the other hand, Groats, the similar product, but specifically developed for the retail market. Billiebubs is innovative in a sector where there is very little innovation, namely baby food. This is also proven by the innovation award that we recently received from the professional jury of Taste of Tavola 2023. We are convinced that we have the answer to a problem that many parents experience these days and that we can fill a gap in the market with our products. filling up.

-Why should readers vote for you?

-As a young company with barely 3 employees, we are competing against big players who can blow us away with just one round of employers’ votes. However, we believe that we deserve just as much recognition, precisely because we have built an innovative product from scratch and hope to one day be as big as the top players we are currently competing against. We would be very proud to receive the award as young female entrepreneurs.

The article is in Dutch

Belgium

Tags: West Flemish product healthy breakfast cereals Billiebubs

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