The Marcom Engine (Serviceplan, Media.Monks and Berrylls) is proud to unveil the BMW Customer Support Fall/Winter 2023 campaign, which was officially launched on October 1. The campaign highlights BMW’s seasonal accessories for autumn and winter, including BMW Winter Wheel Sets, BMW Accessories such as roof boxes, snow chains, ski and snowboard racks and essential winter maintenance products.
This advertising campaign was also an opportunity for BMW to sensitize motorists to switch to winter wheels in time to drive safely on the road when winter approaches.
As part of this campaign, The Marcom Engine developed a range of promotional materials that are essential for its success. A SoMe campaign and powerful display banners were used to give BMW maximum visibility online. In addition, POS material was also produced for BMW Partners, including static visuals, informative videos and posters detailing accessories and special offers. To ensure customers get seamless access to essential information, The Marcom Engine designed and produced campaign websites for Belgium and Luxembourg.
With this campaign, which testifies to BMW’s continued commitment to ensuring the safety and satisfaction of its customers, The Marcom Engine once again demonstrates its commitment to providing tailor-made communication solutions for BMW. The campaign is testament to the high standard of excellence in marketing and advertising that the agency sets itself in its work for the vehicle manufacturer.