The Napoleon ball, originally from Antwerp, is being given a new look. The well-known yellow candy will soon be wrapped in waxed paper instead of plastic. With this, the confectionery wants to save 60,000 kilos of plastic per year.
The sour yellow candy was invented in 1912 by an Antwerp baker in the Hoogstraat, but in 2003 production moved to Breskens in Zeeuws-Vlaanderen. The well-known candy now has a new covering. The new packaging is made of colored wax paper. And that material is a lot more environmentally friendly, says marketing manager Jamila Knoope in Dutch media. Those plastic wrappers do not always end up in the trash. “We want to produce as little plastic as possible. This switch will save 60,000 kilograms of plastic per year. In addition, the waxed paper wrapper decays about as quickly as a leaf on a tree, so that is a big difference with the old plastic wrappers.”
A few years ago, the company was already alerted to the countless candy wrappers that ended up in nature. But coming up with a different packaging was not easy. Now they have found it.