Former Disney CEO Jeffrey Katzenberg has said that artificial intelligence could reduce the production costs of animated films by as much as 90 percent. A visionary statement that opens the doors to a future in which waiting for new masterpieces is a thing of the past. But amid this technological revolution, concerns also arise for filmmakers.
In the past, creating a world-class animated film required five hundred talented artists and years of preparation. Katzenberg now predicts a drastic change. “In three years, it will only take 10 percent of that time,” he told the Bloomberg New Economy Forum in Singapore. Artificial intelligence not only helps in creating stories, but also significantly speeds up the animation process with automated actions.
Shadow of unemployment
But this progress also casts the shadow of unemployment on the industry. Fewer designers and screenwriters will be needed. As a result, the once creatively driven industry is now confronted with the disruptive power of technological efficiency. A revolution that not only changes craftsmanship, but also turns the labor market in the film industry upside down.
The transition from DVDs to streaming services has already changed the revenue models of film studios. With the integration of artificial intelligence, this transformation will proceed even faster. This has led to recent strikes in Hollywood. Actors and screenwriters are fighting for a higher minimum wage, protection against artificial intelligence and fair compensation from streaming services.
Consumer embraces progress
Consumers seem to embrace this progress, as evidenced by the steady growth of streaming services such as Disney Plus. Despite a temporary dip in new subscribers, Disney Plus has attracted nearly seven million new subscribers worldwide. With offerings that span from Star Wars series to live-action interpretations of timeless classics, it continues to attract film lovers worldwide. The future of animated films promises to be faster, cheaper, but above all, filled with new possibilities and challenges.
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