HEMA embraces the ‘old money look’ with a preppy sweater

HEMA embraces the ‘old money look’ with a preppy sweater
HEMA embraces the ‘old money look’ with a preppy sweater

A soft knitted sweater is perhaps the number one must-have for fall. And no: you really don’t have to compromise on style these days. Hobbies are a thing of the past. We previously spotted this elegant oversized sweater in H&M’s autumn collection. This time we put a piece from HEMA in the spotlight – a short, off-white sweater with a polo collar to be precise. And it fits perfectly with the latest trends.

This knitted sweater from HEMA combines style with comfort

JAN was quick, because this lovely sweater has just been added to the HEMA autumn collection. The fairly short sweater comes in off-white, is knitted with a stockinette stitch and has a long polo collar with buttons. Because yes, the somewhat controversial polo collar is making a real comeback – and we suspect that this has everything to do with the rise of the so-called ‘old money look’ that is going viral on TikTok.

We mainly know the (double) polo collar from the Y2k fashion era, just like the dreaded one low rise jeans which suddenly seems to be becoming popular again. Here you will find even more jeans trends for 2024.

The text continues below the product.

HEMA / knitted sweater in off-white

HEMA / knitted sweater in off-white

Credit: HEMA

A way to subtly embrace the ‘old money look’? This is perfect with this knitted sweater from HEMA. You can also close the polo collar high in the neck; this keeps your neck nice and warm. Combine it, for example, with these wonderfully fitting wide leg pants from Mango.

The article is in Dutch

Tags: HEMA embraces money preppy sweater


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